The effect of anthropomorphic competence-warmth congruence of service robots on recommendation intention

Abstract Service robots are becoming more popular as artificial intelligence technology advances. Based on the theory of mind perception, this study divides anthropomorphism service into two dimensions (competence and warmth) discusses its impact consumer psychology from perspective dual matching. First, has positive effect consumers’ attachment to robots. Second, increased when anthropomorphic competence warmth were congruent. Third, mediated relationship between (in)congruence recommendation intention. Fourth, paradox mindset moderated These research conclusions have made important theoretical contributions practical guidance for attitudes.